Customer Profiles vs. Desirable eReader Features

eReading Enthusiast

Reading in a posh hotel in Phuket, Thailand.

Reading at night during your around-the-country bike ride.

Reading at home is your typical “Happy Hour”.

Life won’t be complete without reading.

Business Traveler

You spend more time away from home on frequent business trips.

Your prefer carrying your documents in the eReader.

Polishing up your presentation during in-flight is your typical working day.


Finally you could get rid of the beat-up backpack. A nice break for your poor shoulders.

Quit lugging around 30 pounds of textbooks to and from campus.

Enjoy the eReader your grandparents bought for your birthday.

Features for eReading Enthusiast

Wireless and 3G connectivity for globe-trotting

Light and compact to carry in your bag

Ease and speed to download ebooks

Capacity to store thousands of books

Decent display size and E Ink Pearl technology

Kindle Touch 3G would be an excellent choice.


Features for Business Traveler

Large display size with crisp text and sharp image

Wireless and 3G connectivity

Capacity to read Word or PDF documents

Abundant on-device storage

If you have the luxury to splurge, then Kindle DX or iPad 3 would be your ideal option.


Features for Student

Able to read PDF documents and textbooks with plenty of storage

Access to millions of free ebooks

Large enough screen size not to strain the tender eyes

Nook Color would be an awesome gadget to show off among your friends.